The Data Marketing Revolution: A Game-Changer for Personalization, Customer Experience, and Decision-Making
A growing number of companies are leveraging data-driven insights to enhance their strategies, communications, and marketing efforts, driven by the rapid rise of big data, machine learning, and AI. But the real question is: Does this truly create a significant impact on businesses? According to a survey by Invesp (2023), companies that integrate data-driven personalization…