Data Insights and Elevating the Tennis Fan Journey
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Data Insights and Elevating the Tennis Fan Journey

ByLaura Delgado

Leveraging big data and MarTech to boost event experience! This year, I had the incredible opportunity to attend the Miami Open, and wow — it was such an amazing experience! I hadn’t been to the tournament in about six years, and it was incredible to see how much they have enhanced and improved the customer…

Market Research as Part of the Buying Experience: A Beauty Brand’s Clever Strategy
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Market Research as Part of the Buying Experience: A Beauty Brand’s Clever Strategy

ByLaura Delgado

Nowadays, in a crowded market filled with countless brands and products, personalization is a key factor in attracting and retaining customers. With so many beauty product options, customization is a must for me when deciding which product to buy for my hair. The other day, I was scrolling through Instagram when an ad for the…