Leveraging big data and MarTech to boost event experience! This year, I had the incredible opportunity to attend the Miami Open, and wow — it was such an amazing experience! I hadn’t been to the tournament in about six years, and it was incredible to see how much they have enhanced and improved the customer…
Nowadays, in a crowded market filled with countless brands and products, personalization is a key factor in attracting and retaining customers. With so many beauty product options, customization is a must for me when deciding which product to buy for my hair. The other day, I was scrolling through Instagram when an ad for the…
A growing number of companies are leveraging data-driven insights to enhance their strategies, communications, and marketing efforts, driven by the rapid rise of big data, machine learning, and AI. But the real question is: Does this truly create a significant impact on businesses? According to a survey by Invesp (2023), companies that integrate data-driven personalization…