From Blog to Billion: Glossier and the Rule of 7
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From Blog to Billion: Glossier and the Rule of 7

ByLaura Delgado

Right time? Right person? Right price? In the digital era, that’s the formula every brand is chasing. Buying online has never been easier thanks to convenience, accessibility, and competitive pricing. But here’s the catch: when consumers don’t know the brand, trust is low. They can’t see or touch the product firsthand, so they often doubt…

Find Your Push, Find Your Power: How Peloton Taps Into Consumer Needs
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Find Your Push, Find Your Power: How Peloton Taps Into Consumer Needs

ByLaura Delgado

Running, health, and community? These three ideas define much of today’s cultural moment. We are witnessing what many call the “running era”, largely driven by Gen Z. This generation is more health-conscious, values authentic experiences, and seeks connections that provide belonging.  This shift has pushed brands to design products that are not only fashionable and comfortable but…