Kids may not carry the wallet, but they often decide where the money goes. According to YouGov (2022),Links to an external site. children influence 61% of family vacation decisions and 54% of streaming service choices. That’s more than half of household decisions in two major categories. For brands, this is a clear reminder: if kids are your buyer persona, your…
Running, health, and community? These three ideas define much of today’s cultural moment. We are witnessing what many call the “running era”, largely driven by Gen Z. This generation is more health-conscious, values authentic experiences, and seeks connections that provide belonging. This shift has pushed brands to design products that are not only fashionable and comfortable but…
Apple just amazed me one more time! It’s incredible how this brand just drives people naturally to buy their products. Their brand is so clean, authentic, innovative, and keeps creating these amazing and utility features. It’s incredible how this brand is just a magnet for people. Have you ever walked into an Apple store and…