FitPlanet: The Power of Authentic Branding
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FitPlanet: The Power of Authentic Branding

ByLaura Delgado

Have you ever dreamed of creating a business that truly reflects who you are?A brand that doesn’t just sell products, but tells your story and lives your values? That dream is exactly what the founders of Fitplanet turned into reality. Born from their love of nature, freedom, sports, and environmental responsibility, Fitplanet it’s a declaration…

Measuring Brand Equity from the Start: MIMA Case Study
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Measuring Brand Equity from the Start: MIMA Case Study

ByLaura Delgado

The First Big Question for Any New Brand Starting a new brand is exciting but it’s also a little scary. You’ve invested in your product, poured your heart into a vision, and now you’re ready to put it in front of the world. But here’s the question that many founders forget to ask: How do…