Apple’s 911 Ad: Proof That the Best Ads Don’t Sell, They Connect!
Apple just amazed me one more time! It’s incredible how this brand just drives people naturally to buy their products. Their brand is so clean, authentic, innovative, and keeps creating these amazing and utility features. It’s incredible how this brand is just a magnet for people. Have you ever walked into an Apple store and seen it empty? Never. It’s always full, and that’s because Apple is a great example of how well it understands its consumers. Apple is always developing features that really meet customers needs and make their lives easier, creating products that everyone across all ages can use, as they are highly user-friendly, intuitive, and seamless. They just get that tech should adapt to people and not the other way around. By putting the user at the center and developing technology that truly cares about people, Apple created a game-changing watch where telling time is the least of its functions. Instead, it has become a must-have for people’s health monitoring and lifestyle, a true companion at every step of their journey, in every achievement, every adventure, every goal, and even every challenge.
I recently saw their 911 ad for the Apple Watch Series 7, and it really stood out to me. It made me feel so many emotions and crafted a story I will never forget. It actually made me want to buy the product even though I’m not a great fan of watches. But more than that, the ad made me feel closer to the brand, made me feel a deeper connection, and it made me feel a sense of admiration and respect for the brand. They literally create a product that can save lives.
The ad shows three different stories of people who were in trouble and called 911 with their Apple Watches. The one that impacted me the most was the bodysurfer who was lost in the ocean, no cellphone, just his Apple Watch and the Emergency SOS function.
The way they crafted the ad makes it more than just an ad, it truly tells a story with purpose, immersing customers in one of the reasons behind why they created the product. They don’t tell you to buy; they simply show you that it’s more than an accessory, it could be a lifesaver. The urgency of the 911 calls, followed by the happy ending that says, “With the help of their watch, all three received help in minutes,” is a clear example of how a well-crafted and emotional storytelling can drive users through a thoughtful funnel. First, it grabs attention with urgency, then builds interest as viewers want to know the outcome of the three stories, and then creates desire when it’s revealed that, because of the Apple Watch, they were able to receive help. Finally, action will come naturally, as it authentically shows the purpose and intention behind the product.
In the end, what makes Apple so remarkable is not just its ability to design cutting-edge technology, but its ability to connect innovation with human needs and emotions. Creating carefully curated customer journeys that hit every step of the AIDA model has a real impact, because it not only drives a lot of sales but also generates long-term success by building trust and loyalty.
