Hi, I’m Laura!

I’m an industrial engineer with a deep passion for data and marketing—and how the combination of both can drive real impact. Over the past few years, I’ve worked as a consultant in the tech industry, delivering data insights to enhance and personalize marketing strategies and campaigns.

Throughout my journey, I’ve seen firsthand how data can transform marketing at every step of a campaign. From the research phase, where it helps identify and target the right audience, craft compelling messages, and match products or services to customer needs, to the execution phase, where it measures performance through open rates, clicks, and conversions. Finally, in the results phase, it evaluates sales and overall campaign success, giving us a clear path to optimize and grow.

This experience has motivated me to share the power of data and how to use it efficiently with others. As an engineer, I understand how challenging it can be to communicate ideas, products, or strategies effectively, especially without the right tools or marketing background. I believe learning how to communicate and position your ideas/products is one of the most valuable skills you can develop.

My content focuses on bridging the gap between data, communications, and marketing, helping others thrive in a constantly evolving landscape.